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The Nokaba architect

About

An unusual path, and a studio that could only have grown from it.

Who I am

My name is Gina Oum. I’m a web architect, author and copywriter. Originally from France, I’m Franco-Canadian and have lived in New Brunswick for three years, after ten years in Quebec. As for languages, French is my mother tongue and the language I write in, and English is my second language. Nokaba is my studio, the workshop where I design and build my clients’ digital presence.

Gina Oum, founder of the Nokaba studio

My path

A life I chose

A winding road seen from above, through the autumn trees

I didn’t follow the traditional salaried career path. After my first university degrees, I chose to devote my time to my family first, while continuing to create, write and produce on my own terms. I fully own that unconventional choice. It stems from values dear to me, and it has shaped everything I deliver today.

Throughout those years, I never stopped learning and building my skills. With no employer, no hierarchy and no imposed pace, I set myself a standard I believe is higher than most workplaces require. I took on every part of my life and career by choice, and saw each one through out of conviction rather than obligation.

What I studied

  • International Business(Germany)
  • ManagementBusiness and public administration (France)
  • CommunicationCommunication studies, major in advertising (France)
  • TheologyThe most recent of the four (Quebec, Canada)

My academic background rests on four complementary degrees: International Business, business and public administration, communications with a major in advertising, and, more recently, theology.

One curiosity guided me through all of them: how organizations operate, how they grow locally and internationally, how they communicate with their audiences, and how they align their work with their core values. That multidisciplinary foundation still shapes how I approach every project, always connecting strategy, messaging, structure, values and purpose.

To that I added years of self-directed training in web development, first with WordPress and Divi, then with the modern tools I use today: Astro, TinaCMS, Supabase, Stripe, Cloudflare, GitHub and more. Today I design, develop and deploy professional-grade sites end to end.

What I’ve built

  • 300,000monthly visitors on Afroplurielles
  • 15 yearsof personal blogging
  • 9 yearsleading a non-profit’s communications
  • 8 yearsleading a women’s ministry
  • In progressInternational digital platform and book publishing (in development)

Over the years, I founded and ran several digital platforms. My magazine Afroplurielles, launched in France in the 2000s, grew to 300,000 monthly visitors and led to collaborations with brands such as L’Oréal Paris and Maybelline. I also ran an active personal blog for fifteen years, and its editorial legacy continues today in a much broader format that will launch soon.

I spent nine years leading communications for a francophone non-profit organization in Quebec that grew to 300 members. I designed and produced print materials, videos, event posters, editorial content, and four successive versions of the website, redesigned roughly every two years to keep pace with technology and the community’s needs.

Within that organization, I also founded and led a women’s ministry for eight years. Built from the ground up, it brought together more than one hundred and fifty women through teaching programs, retreats and conferences that I designed and led myself. I headed and coordinated the team, managed budgets and large-scale events, provided pastoral care to members, and grew an active community day by day. That experience taught me how to run a living organization, with its many expectations, its stages of growth, and its editorial, human and logistical demands.

From all of this, a clear pattern gradually emerged. I came to combine in a single role what most professionals develop separately: strategic thinking, editorial writing, graphic design, event management, technical development, training and coaching. This versatility grew out of projects and experiences I led and lived from the first detail to the last, each one enriching the others.

Why Nokaba

The Nokaba logo on a black background

Launching a communications and web design studio was the logical culmination of my path, the formal establishment of a practice that already existed. Nokaba wasn’t invented. It surfaced, the plain name for work I had been doing all along.

What I bring is something a conventional agency would struggle to offer. A traditional position rarely combines writing, strategy, design and technical expertise this fully in one person. I now put that rare combination to work for my clients: non-profits, businesses, professionals and organizations that keep our beautiful corner of the country thriving. They deserve a high-quality digital presence without sacrificing their local roots or their voice.

Nokaba is my answer to a real need: being present in a digital landscape no organization can ignore anymore. It’s a boutique studio that devotes its time and attention to helping its local business community thrive, a few projects at a time.

My word

What I promise

A workspace in a bright room, a laptop set on a wooden desk.

What’s next

The simplest way is to write.

If you want to know more, or you’re thinking about working together, the best way to begin is simply to write to me.